Why people buy links
If you read from my previous post, you can see that some advertisers are willing to pay good amount of money for a link placement in website or blog. For easier understanding, I make this as a story.
Ahmad is an internet entrepreneur in Malaysia. As there is no online store for shoes yet, he took the first step by selling shoes online. He started his business with an online store. Too bad the online stores didn’t receive good amount of targeted traffics and that leads to less conversion.
Later he found that targeted traffics is important to convert visitors to customers. That’s why he created a blog about shoes. He made keyword research so that football fanatics reach his blog through search engine. In the blog there is good article related to shoes and good tips for buying shoes. Readers isn’t animal. They know when you treat them as fish or as friend. That’s why honesty is important. Once his readers trust him, there is a high chance for them to buy something that Ahmad promotes or sells.
Now Ahmad made a lot of money by selling shoes. The real problem occurs when other people noticed his success and try to be a copycat. Later they will be huge number of copycats to compete in the same niche as Ahmad (this explained why the number of gossip blogs increase drastically).
Since the competitors is increasing, his customers is split too. Now he need to think of a strategy to outstand his competitors. Feel needed, Ahmad has created a few more blogs that related to shoes niche. He made a blog just for Adidas shoes, a blog just for Bata shoes, and a blog just for Asadi shoes. Since he has quite a numbers of blog, the probability for internet users to end up at his online store also increase. Thus increase the conversion rates.
Some might think that it’s stupid to make a lot of blogs. It’s better to place all of them in one place. But somehow there are some professional that do the method. You can go to this blogspot blog and see how many other movie.blogspot links are located at the right sidebar. Among the sidebar links at those blogspot blogs, there is a link to a non-blogspot site. See, the major purpose of all that free blogspot sites is just to give link juice to the main website.
This method is also used by NSTP Malaysia. Instead of putting all news in the same newspaper, they created two Malay newspaper that is Berita Harian and Harian Metro. By doing that, the chance of people to buy their newspaper over Utusan just increased. They even create separate websites for those newspaper although in reality both of Bharian and Hmetro come from the same company.
Since Ahmad need to maintain a lot of blogs by himself, his post quality decrease. He also rarely update a blog because the numbers of blog that he need to maintain has increase.
In order for Ahmad to create successful blogs network, he need to pay for freelance writer so that his network blogs keep update with latest content. He need to do that for SEO purpose or the blog will have low ranking in SERP. For that, he need to spend around USD50 for a blog every month.
Now back to the real question, are you willing to pay USD50 for that or you are more willing to just buy a link at less price per month?